Book your FREE Digital Marketing check-up!
If you know what you want, that’s great, get in touch! But if you feel like you are ticking the right boxes, but not getting any results, then you will benefit with our deep dive assessment.
Our Services
Available as stand-alone services or in affordable monthly packages.
SEO
Improve and maintain your organic ranking with Search Engine Optimization (SEO) services.
#1 -BE FOUND ORGANICALLY
SEO improves your website’s visibility in search results, helping people find you naturally without paid ads.
Good SEO brings in the right audience, builds trust, and helps grow your business in a cost-effective and long-term way.
#2 – STAY AHEAD OF THE COMPEITION
Without SEO, your business might be invisible to people searching online, meaning they’ll find and choose your competitors instead.
Even if you’re ranking well, your competitors are constantly refining their SEO strategies, so staying ahead requires ongoing optimization.
#3 – CUSTOMER EXPERIENCE
Your website is your customer-facing business.
SEO isn’t just about getting people to your website—it’s about making sure they have a great experience once they’re there. A well-optimized website is easy to navigate, loads quickly, and provides the right information in a clear and helpful way.
Good SEO ensures that your website meets their needs, keeping them engaged and helping turn visitors into customers.
#4 – STAY ON TOP OF GOOGLE’S ALGORITHM CHANGES
In 2024, Google’s market share in Australia was 94% of all internet searches.
There are estimated to be over 200 factors Google takes into consideration when determining what results will show in any search. And the importance of each ranking factor is constantly changing.
Each year Google releases multiple ranking and several major core updates to the search algorithm.
With each update, websites which no longer comply with current guidelines get pushed down the search results or even worse, get blacklisted.
What was standard practice when your website was built, may longer be helping you, and in some cases may actually be harming you, so is important to stay up to date with current best practices.
SEO is never a “set it and forget it” strategy—ongoing efforts are essential for maintaining and improving rankings.
Google Ads (PPC)
Drive motivated customers to your site with targeted Google Ad Campaigns, the most effective online advertising for small businesses.
Put yourself in front of the competition with Google Ads.
A well crafted campaign with ongoing optimization can hone in on your customers like never before.
With Google’s advanced targeting and real-time data, you can reach the right audience at the right moment, delivering ads that align with their needs and search intent.
This ensures your business stays visible, competitive, and top-of-mind when it matters most
Website Updates
If customers land on your website, is it engaging? Up to date? Original? Does it encourage customers to take action?
An outdated website can lead to lost opportunities, while a well-maintained, user-friendly site keeps your business competitive and converts more visitors into loyal clients.
Are visitors finding what they need quickly and easily? Are they staying engaged, exploring your services, and taking actions that turn them into customers?
Keeping your website up to date will give your customers confidence to use your services.
Content Creation
Find and connect with your audience with unique, helpful and engaging content. Build trust and convert visitors to customers by providing them with the information they need.
Quality content not only gains the interest and trust of potential customers, it is vital if you want to rank organically in search results.
Google’s “Helpful content update” was released in March and August 2024.
It was aimed at tackling low quality content and promoting content which is helpful to humans.
Content determined to be low quality or purely written for search engines were downgraded, as to not show in search results.
And high quality, helpful content which demonstrates expertise and satisfies people’s search for information are given priority in search results.
Online Visibility & Reputation
- Social Media Profile & Social Media Advertising
- Google Business Profile & Google Maps
- Customer Review Management
Maintaining your online presence and crafting a strong, consistent identity is now an essential part of every business.
To demonstrate this, here’s a few interesting facts from a 2024 BrightLocal study…
85% of Australians will read online reviews.
91% of Australian’s check businesses out online before visiting them (and 63% won’t even visit the business if they can’t find any information online).
46% of Google searches in Australia have local intent. And about the same again use Google Maps when locating a local business.
Marketing Strategies & Opportunities
We analyse data to identify trends and opportunities to grow your business. We turn this data into practical, easy to understand solutions for your business.
Example #1 – If you are getting visitors to your website, but they leave shortly afterwards, we will investigate and find strategies to engage them.
Example #2 – If your customers are approaching your contact form, but not filling it out, we will investigate why and what can be done to improve.
Smart strategies that fetch results!
As every business is unique, there is no one-size-fits all answer. It takes a personalized approach with time to understand your industry, customers, products & services. Some of the ways we can help you include:
- Well crafted and optimized Google Ads PPC campaigns to target motivated buyers.
- Create high-quality blogs and articles to target your audience.
- Analyze customer behavior and trends to optimize user experience and identify marketing opportunities
- Maintain and update your website content to keep it relevant and up to date.
- Ensure your business is found in your local area or service area.
- Focus on relevant organic search results
- Maximize user experience and engagement, focusing on customer actions.
- Optimize your website to make it search engine friendly (SEO).
"What we focus on are real, measurable results that drive traffic and grow your business, such as enquiry quality, not just quantity."
Who do we work with?
New & Existing Businesses
Just starting out and want to set yourself up for success? Get in touch and we’ll help you get it right from day one. Already in business and looking to improve? Book your free digital marketing check-up today!
All Industries
We work with Trade-based and Service-based businesses in all industries. Whether you have a shopfront or a local service area, we’ll connect you to your customers.
Australia-wide
We are your own personal digital marketing consultant, wherever you are located in Australia. Thanks to technology, we can connect virtually from the comfort of your office, at your convenience.
Not getting the results you need?
“I started Trade Growth Digital Marketing after seeing too many small businesses being strung along by agencies who overpromise and underperform (if you’ve been on the receiving end of automated monthly reports, but no action, you know exactly what I mean!).
My experience working for small businesses all over Australia has given me a unique skillset and holistic view on what really matters and what works.
I’m not interested in sending impressive looking reports and bamboozling you with impressing sounding technical terms. What I am interested in is working with you to achieve your goals.” – Kerry (owner)
What we do
- Take evidence based approaches
- Constantly review and optimize to get the best results
- We become experts in your local market and area of expertise
- We are contactable! Whatever your chosen communication preference – video call, phone, email
What we don’t do
- Send out automated dashboard reports without analyzing the data
- Outsource SEO, PPCs or data analysis to cheap offshore labour
- Focus on easy metrics eg. increased impressions, but ignore whether that translates to increased conversions
Working with us
1
FREE marketing check-up
Video call to learn about your business, goals and current strategies and what we can do to help you achieve them.
2
Deep Dive Assessment
Our comprehensive assessment looks at all aspect of your current Digital Marketing, eg: Google Business listing, search engine results page (SERP) analysis, competitor analysis, google ads campaigns and results, social media presence, type and quality of current enquiries, website audit including: user experience, on page, off page & technical SEO.
3
Personalized Marketing Plan
We will present you with results and recommendations for a digital marketing plan. Together we will discuss and set goals.
4
Action!
Through open, two-way communication, we ensure your vision stays at the heart of the strategy while we put the plan into action.
FAQs
What is better, SEO or Paid Ads?
Google Ads and SEO are both powerful digital marketing strategies, each with its own strengths.
Google Ads provides immediate visibility at the top of search results, making it ideal for businesses looking for quick leads and targeted traffic.
SEO, on the other hand, focuses on long-term organic growth by optimizing your website to rank higher in search results naturally.
While Google Ads delivers fast results, it requires ongoing investment, whereas SEO builds sustainable traffic over time. The best approach depends on your goals—Google Ads is great for instant visibility, while SEO is essential for long-term success.
Ideally, combining both strategies creates a balanced and effective digital marketing plan.
Can you fix my website?
We can certainly assess how we can help you upgrade your existing website.
While its true websites can age rapidly, sometimes all they need is a facelift and content update.
Of course this depends on if its well designed website in the first place, and still compatible with vital security and software updates.
Why do you advertise as "affordable"?
Some full-service agencies have significant overhead costs due to their extensive teams, which may include video producers, photographers, graphic designers, social media marketers, and web developers.
For large corporations that require comprehensive marketing strategies, these specialists stay fully engaged in their respective fields, ensuring each aspect of the campaign receives expert attention.
However, for small businesses that may not need the full spectrum of services, these large agencies can still come with hefty price tags. Even if you only require Google Ads management, you may end up covering the costs of departments you never use.
This is why many small and medium-sized businesses prefer working with specialized agencies who focus on essential marketing strategies, offering tailored solutions without the unnecessary expenses.
By choosing a marketing partner that aligns with your actual needs, you get the expertise required—without paying for extras you don’t.
Help! I need customers now
We can launch your Google Ads campaign right away, setting you on the path to attracting more customers. While results won’t appear overnight, a well-optimized campaign improves over time as Google gathers data and we fine-tune targeting to reach the right audience—those who are more likely to convert.
Along the way, we analyze key insights, such as how visitors interact with your website. If they leave too soon or abandon a contact form, we identify opportunities to improve engagement and increase conversions.
The sooner you start, the sooner we can refine your campaign for success—helping you attract and convert more of the right customers!
Get in touch
Send us a message and we will be in touch as soon as possible!
Did you check out our Small Business Digital Marketing Packages? Choose from one of ours or create your own.